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Industries / IMC

IMC: In-Motion Commerce

One platform for trips and for buying and selling during the journey.

Economic system: Transportation-as-Commerce™ (T-a-C™) Economy

How it works

  1. A rider requests a trip on DTON IMC™
  2. An operator takes the trip
  3. The rider buys from a merchant on the way
  4. Payment is split across operator, merchant and platform
  5. Trip data feeds the rest of the DTON platform

How it works

  • The DTON IMC platform brings riders, operators and merchants together.
  • Passengers can buy during a trip; merchants reach customers who are already moving.
  • Trip and purchase revenue is settled on the same platform as the vehicle’s earnings.

Delivered by

  • DTON IMC™

Market, projected

TAM $4.45T
SAM $184.8B
SOM $46.2B
Inception SOM 2 pilot cities
DTON plan $1.30T

Year-10 run-rate (2035, per year): TAM $684.4B, SAM $54.8B

66.9% of the four-industry TAM
67.2% of the four-industry SAM

Base-case projections and assumptions, not forecasts or guarantees. See the market

Where it stands

What exists

  • The DTON IMC app at version 1.0 is live.

What still has to be proven

  • An independent security and code review of the live platform is part of the Foundation Readiness Program, and version 2.0 is planned.
  • Commerce volumes have not yet been measured at scale.

Want the technical detail?

The Technology R&D version of our grant proposal sets out the platforms, their maturity and the plan to validate them. It is shared on request.

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